At Work

Please check out my résumé outlining career objectives, skills overview, experience, education, interests etc.

Feel free to connect with me via LinkedIn at www.linkedin.com/in/lloydborrett.

Maybe you'd prefer to take a look at some of the media stories about my work. You can also review a portfolio of marketing materials I have created over the years, or check out details about some of the websites I have produced.

Work Background

I'm truly fortunate to have spent most of my working life in and around what has to be THE most exiting industry — Information Technology. And in an era from 1977, where the most amazing advances just keep on happening.

One of the great virtues of working in IT is that you are exposed to a great range of organisations and many industry verticals. Best of all, I have been privileged to have worked in many different and challenging positions, for many different types of organisations and with some great people.

I enjoyed new, interesting challenges, working for companies with high growth targets. I enjoed making valuable contributions to the strategy formulation and direction of the organisation, plus being a change agent to make it happen.

I had a proven ability to establish and grow businesses or divisions in tough economic times using a combination of my management, marketing, communications, information technology and business development expertise.

Work History

The Scuba Doctor Australia

The Scuba Doctor Australia was an in-store and online dive shop servicing recreational, technical and commercial scuba divers, plus snorkellers, freedivers, spearfishers and hookah divers.
2 person private company, August 2013.
6 person private company, January 2022.

Aug-2013 – Jan-2022: Owner

 

Cortex I.T. Labs, aka BackupAssist

Cortex IT Labs creates backup software that solves the most pressing backup issues faced by SMBs. The prime product BackupAssist (www.BackupAssist.com) is the number one choice for literally thousands of VARs, system administrators and businesses in over 120 countries.
30 person private company, February 2012.

Nov-2011 – Feb-2012: Global Marketing Manager

 

AVG (AU/NZ)

AVG (AU/NZ) distributed the AVG Technologies range of Anti-Virus and Internet Security products to the Australian, New Zealand and South Pacific markets.
18 person, private company, late 2007.
45 person private company, October 2011 with more than 4 million users and 3500 resellers.

Jun-2010 – Oct-2011: Security Evangelist
Nov-2007 – Jun-2010: Marketing Manager

 

Chaordent

Chaordent was an online sales and marketing, social media, PR and communications, marketing and technology professional services company.

Nov-2005 – Jan-2022: Founder and Owner

 

ITR Group

The ITR Group was an expanding group of Australian IT companies delivering specialist core IT consulting and recruitment solutions. Operating divisions included Infopeople an The Peer Partnership.
70 person, $25 million per year private company, February 2005.

Feb-2005 – Nov-2005: General Manager, Business Innovation

 

Monash.NET (now Readify)

Monash.NET was Australia’s foremost provider of training, consulting, resources and tools for software developers around Microsoft's .NET technologies.

May-2003 – Oct-2003: Communications Manager

 

Oakton Limited

Oakton was a provider of IT consulting and application services to some of Australia’s most prestigious corporate and government organisations. Focus on IT strategy and architecture; designing, building and maintaining tailored enterprise solutions; plus selecting, installing and supporting packaged business solutions. Strong application integration, application management, information management and project management skills and expertise on the IBM, Microsoft and Oracle technology platforms.
60 person, $12 million per year private company, March 2000.
300 person, $46 million per year public company, March 2003

Mar-2000 – Mar-2003: National Marketing Manager
Jun-2001 – Mar-2003: also IT Manager

 

Expert Software Services (now Infosys Australia)

Provider of application software development services to corporate and government organisations. Focus on designing, building and maintaining tailored enterprise client/server, distributed Internet/intranet/extranet, electronic commerce, data warehousing, knowledge management and line-of-business solutions.
8 person, $600,000 per year business, early 1996.
130 person, $20 million per year business, December 1999

Sep-1999 – Feb-2000: Marketing Manager
Jul-1998 – Aug-1999: General Manager
Apr-1996 – Jun-1998: Marketing Manager

 

Expert People

An IT Recruitment Agency specialising in the placement of contract and permanent personnel, with emphasis on Microsoft and Oracle skilled personnel.

Dec-1998 – Feb-2000: Director

 

Protech Australia

National computing and communications company. Manufacturer of PC workstations and leading systems integrator and IT systems consultant. Total solutions focus in consulting, design, installation and management of IT systems for national clients, large system integration contracts and major outsourcing roles in the government and corporate sectors.
130 person, $50 million per year business, March 1996.

Jul-1995 – Mar-1996: National Marketing Manager
Apr-1994 – Jun-1995: Marketing Manager, Victoria

 

Australian Surveying and Land Information Group
(now Geoscience Australia)

Business unit of the Commonwealth Department of Arts and Administrative Services.
300 person, $40 million per year business, February 1994.

Jun-1991 – Feb-1994: Product Sales Manager

 

MicroHelp Computers & Communications

Leading PC dealership in the corporate and government sectors with special expertise in LAN/WAN and groupware installations.
40 person, $15 million per year business, April 1991.

Jun-1988 – Apr-1991: National Marketing Manager

 

Univex Corporation

Small computer dealer, software house, and microcomputer based product developer.
5 person, $1.5 million per year business, May 1988.

Aug-1987 – May-1988: General Manager

 

Repco (Australia) Pty Ltd

Start-up of a national computer venture.

May-1987 – Aug-1987: General Manager Business Development

 

HiSoft Computers

Leading national PC dealership.
25 person, $5 million per year business beginning of 1985.
120 person, $35 million per year business in mid 1987.

Mar-1986 – May-1987: National Product & Marketing Manager
Jan-1985 – Mar-1986: National Manager Technical & Customer Services

 

Personal Computer Coordinator BHP IT (May 1984)

BHP Information Systems

IT group for BHP Headquarters in Melbourne.
20 people in Corporate Data Processing in January 1977.
150 people in Information Systems in 1985.

Mar-1983 – Jan-1985: Personal Computer Coordinator
Oct-1982 – Feb-1983: Performance Control Officer
Aug-1981 – Oct-1982: Senior Systems Programmer
Dec-1980 – Aug-1981: Technical Systems Programmer
Dec-1977 – Dec-1980: Technical Programmer
Jan-1977 – Dec-1977: Trainee Technical Programmer

I strongly suggest you read and understand the principles behind these books before you even think about setting up a Customer Relationship Management system or an Internet based commerce system:

The One to One Manager:
Real-World Lessons in Customer Relationship Management
[ Peppers & Rogers ]
Doubleday
ISBN: 0385494084

The One to One Future:
Building Relationships One Customer at a Time
[ Peppers & Rogers ]
Doubleday
ISBN: 0385485662

Enterprise One to One:
Tools for Competing in the Interactive Age
[ Peppers & Rogers ]
Doubleday
ISBN: 038548755X

The One to One Fieldbook:
The Complete Toolkit for Implementing a 1 to 1 Marketing Program
[ Peppers & Rogers ]
Bantam Books
ISBN: 038549369X