Lloyd Robert Borrett

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About Lloyd

Lloyd Borrett :: Resume

Lloyd Borrett 2012
Lloyd Borrett, 2012
(This résumé is also available in  Adobe Acrobat
and  Microsoft Word formats,
or view my profile page on re.vu!.)


To find a challenging and rewarding position with a forward thinking company where I can make valuable contributions to their growth, strategy formulation and business outcomes. Then as a hands-on change agent, use my marketing, communications, online sales, social media, information technology, management, business skills and understanding of the Internet to enable the organisation to effect the chosen growth strategies, plans and tactics.

Career Summary

A versatile, results-orientated, hands-on executive who has succeeded for more than thirty-five years in a variety of progressively responsible and challenging assignments in the information and high technology sectors.

Has demonstrated sound business judgement, decisiveness and well developed communication, analytical and planning skills at a consistently high level of performance.

Skills & Expertise

  • Online Sales (B2C & B2B):
    • eCommerce, Cart Optimisation;
  • Marketing (B2C & B2B):
    • Marketing Management, Competitive Analysis,
    • Services Marketing, Product Marketing,
    • Marketing Strategy, Product Development,
    • Brand Development, Collateral Material Development;
  • Online Marketing:
    • Social Media Marketing,
    • Online Advertising, Search Engine Optimisation (SEO),
    • Search Engine Marketing (SEM), Pay Per Click (PPC),
    • Content Management, Analytics,
    • Website Management / Development / Optimisation;
  • Email Marketing:
    • EDMs, Deliverability, CRM Integration,
    • Email Optimisation, Email Testing;
  • Communications:
    • Social Media, Public Relations,
    • Media Spokesperson, Public Speaking,
    • Press Releases, Press Conferences,
    • Corporate Communications, Media Relations,
    • Online PR, Online Communities,
    • Communications Strategy, Thought Leadership,
    • Reputation Management, Merger Communications,
    • Crisis Management, Risk Management;
  • Business:
    • Strategic Planning, Project Management,
    • Business Relationship Management, Stakeholder Engagement,
    • Internet Security.

Personal Characteristics

An independent, professional evaluation, described Lloyd's personal characteristics as…

Confident, assertive, decisive, tactful and creative with high level presentation and communication skills. Consultative leader who is realistic and practical and concerned with the well being of others. Measured intellectual abilities place him in the top 5% in verbal and numerical intelligence, and the top 1% in abstract intelligence.

Employment Summary

Cortex IT Labs

  • Global Marketing Manager; Nov-11 – Feb-12


  • Security Evangelist; Jan-10 – Oct-11
  • Marketing Manager; Nov-07 – Jun-10


  • Founder; Dec-05 – Present

ITR Group (inc. Infopeople & The Peer Partnership)

  • General Manager, Business Innovation; Feb-05 – Nov-05

Monash.NET (now Readify)

  • Communications / Operations Manager  May-03 – Oct-03

Oakton Ltd

  • National Marketing Manager  Mar-00 – Mar-03
  • IT Manager  Jun-01 – Mar-03

Expert Software Services (now Infosys)

  • General Manager  Jul-98 – Feb-00
  • Marketing Manager  Apr-96 – Jun-98

Expert People

  • Executive Director  Dec-98 – Feb-00

Protech Australia

  • National Marketing Manager  Jul-95 – Mar-96
  • Marketing Manager Victoria  Apr-94 – Jun-95

Australian Surveying and Land Information Group

  • Product Sales Manager  Jun-91 – Feb-94

MicroHelp Computers & Communications

  • National Marketing Manager  Jun-88 – Apr-91

Univex Corporation

  • General Manager  Aug-87 – May-88

Repco (Australia) Pty Ltd

  • General Manager Business Development  May-87 – Aug-87

HiSoft Computers

  • National Product & Marketing Manager  Mar-86 – May-87
  • National Manager Technical & Customer Services  Jan-85 – Mar-86

BHP Information Systems

  • Personal Computer Specialist  Feb-83 – Jan-85
  • Performance Control Officer  Oct-82 – Feb-83
  • Senior Systems Programmer  Aug-81 – Oct-82
  • Technical Systems Programmer  Dec-80 – Aug-81
  • Technical Programmer  Dec-77 – Dec-80
  • Trainee Technical Programmer  Jan-77 – Dec-77


Peter Cameron, CEO, AVG (AU/NZ)
(Lloyd reported to Peter at AVG AU/NZ)

"During his four years with the Avalanche Technology Group (AVG AU/NZ), Lloyd provided strong leadership to our marketing team, more recently taking ownership of our PR and communications role. Lloyd attacks his work with passion and determination. Lloyd's skill set is broad. He has strong web skills, understands marketing, was able to quickly grasp the concepts behind security and turn himself into one of Australia's leading spokesman on security. A talented individual and a nice man."

Phil Sim, CEO, MediaConnect Australia
(Phil ran media events at which Lloyd spoke.)

"Having watched him speak at our events, Lloyd has an ability to engage an audience and build relationships with media, based primarily around his excellent subject knowledge and his very authentic personal appeal. I've also spoken to Lloyd for articles I have written on technology marketing, because Lloyd has such a well-developed understanding of marketing, particularly in an online environment and the underlying importance of measuring and achieving return on investment."

Jas Dhaliwal, Head of Social Media Communities, AVG Technologies
(Jas was head of AVG’s worldwide social media programs when working with Lloyd.)

"Lloyd has been a fantastic partner to work with in helping us to spread AVG's message far and wide using social media. He completely understands the medium and is able to make compelling content that resonates with a global audience."

Pat Bitton, Global Communications, AVG Technologies
(Pat was head of AVG’s worldwide communications programs when working with Lloyd.)

"Lloyd is a communication professional's dream — he jumps at media opportunities, is always on message, and simply oozes enthusiasm for his subject. No hesitation in recommending him!"

Alan Singer, Non-Executive Director, ITR Group
(Alan is a co-founder and Non-Executive Director of ITR Group, working with Lloyd.)

"In a very short period of time, in a rapidly growing and changing context, Lloyd has managed to capture the essence of this emerging enterprise (the ITR Group) and all its' constituent business units and Lloyd has produced business profiles, web-sites, marketing strategies, tenders and associated material that is of the highest quality imaginable. Well done Lloyd!"

Tim Norton, CEO, Omniton
(Tim was a co-founder and joint Managing Director of Oakton, where Lloyd reported to him.)

"Lloyd is a pro at branding, positioning and channels. He stands alone with respect to the marketing of professional services, but at the same time is technologically and product savvy. Over and above this, he is a true blue Aussie that you can trust like a mate."

John Quinn, Owner, Moss & Hooper
(John was an Executive Director of Oakton, where he worked with Lloyd.)

"Lloyd's work was instrumental to the effort that enabled Oakton to successfully list on the Australian Stock Exchange immediately after the 'dotcom' crash. There can be few more challenging roles than the IT manager for an IT Consulting company! His leadership led to coherent systems that delivered consistently. No challenge seemed too tough and Lloyd demonstrated a key ability to get things done."

Stephen Frost, IT Manager, Australian Christian Services
(Stephen was the founder of dXcribe Technologies when working with Lloyd.)

"I have worked with Lloyd in a number of roles over the years, from his time at Expert IS right through to his role at Monash.NET. Lloyd is a fine individual, highly skilled, well networked, and I would have no hesitation whatsoever in endorsing any activity he is involved in."

Dennis Frankel, Technical Writer / Help Systems Developer, Infosys
(Dennis was a Technical Writer at Expert IS, where he worked with Lloyd.)

"Lloyd is a ‘live wire’. He has the imagination, drive and ambition to see projects through to the very end. As a Journalist and Editor, I have found Lloyd’s writing style and level of the grammatical understanding of the language, very impressive. His written expression is an example to others. Lloyd is a bright, intelligent person, and works honestly with people at all levels. Above all, he is a man of integrity and I’m proud to call him a friend."

More endorsements can be found on LinkedIn at www.linkedin.com/in/lloydborrett.


For a list of referees, please contact Lloyd Borrett directly.


Cortex I.T. Labs, Melbourne

Cortex IT Labs (www.cortexit.com) creates backup software that solves the most pressing backup issues faced by SMBs. The prime product BackupAssist (www.BackupAssist.com) is the number one choice for literally thousands of VARs, system administrators and businesses in over 120 countries.
30 person, private company, February 2012.

Global Marketing Manager  Nov-11 – Feb-12

Overall responsibility for global marketing and online sales activities including SEO, SEM, PR and communications, and strategic market development activities.

  • Started to create a fully integrated online sales, marketing and communications plan.
  • Revised and relaunched email newsletters.
  • Created the branding for two new products and started developing the messaging and web sites for these products.
  • Quality reviewed and instigated changes to new mobile platform products, plus created product Quick Start Guides.
  • Managed the review and revamp of all SEM activities, plus the use of analytics.
  • Normalised all product branding.
  • Updated core web sites for enhanced SEO, plus added home page banners.

AVG (AU/NZ), Melbourne

AVG (AU/NZ) distributes the AVG Technologies range of Anti-Virus and Internet Security products in the Australian, New Zealand and South Pacific markets. (www.avg.com.au and www.avgfree.com.au)
18 person, private company, late 2007.
45 person, private company, October 2011 with more than 4 million users and 3500 resellers.

Security Evangelist  Jun-10 – Oct-11

Built the AVG brand and educated people about online security issues by leveraging social media, blogs, plus PR and communication skills.

  • Devised and executed the AVG (AU/NZ) social media program across Twitter, Facebook, LinkedIn, YouTube and blogs.
  • Created and leveraged informative, educational media releases and YouTube videos which were picked up and used by media outlets and bloggers worldwide.
  • Regularly appeared as a guest on national TV and radio, plus popular podcasts.
  • Sought out speaker for numerous events, business and community groups, giving security workshops across Australia and New Zealand.

Marketing Manager  Nov-07 – Jun-10

Overall responsibility for company web sites, online sales, marketing, communications, advertising, brand development, search engine marketing, email marketing, direct marketing and strategic market development activities.

  • Managed and executed the online sales, SEO, SEM, PPC, plus social media, PR and marketing activities that resulted in growth from $5 million to more than $12 million in online sales.
  • Innovative online and print advertising campaigns resulted in an increase from 800 to more than 3,500 resellers.
  • Obtained a 20% increase in renewal rates by revamping and revising renewal email communications, plus optimising the online renewal process.
  • Created, implemented and evolved a fully integrated online sales, marketing and communications plan for the region.
  • Planned and executed product promotions and multi-channel activities.
  • Managed several website redesigns, consistently delivering conversion rate and performance gains.
  • Managed data driven web analysis, optimisation and testing methodologies to drive continuous online improvements.
  • Rebranding, collateral design and event management associated with new product launches.
  • Designed, planned and executed exhibits at various shows and exhibitions, including the annual 6m by 6m stand at CeBIT.

Chaordent, Melbourne

Chaordent is an online sales and marketing, social media, PR and communications, marketing and technology professional services company.

Founder  Nov-05 – Present

Overall responsibility for everything!

  • Created the web sites and online shop for The Scuba Doctor. Transformed a local dive shop into Australia's largest online dive store selling nationally and internationally (www.scubadoctor.com.au).
  • Created new branding and messaging, built company web sites, plus produced sales and marketing collateral for numerous SMBs, including: AESG, Chapman Hill, Insite Architects, Omniton, Pragmatic Training, WINenergy and The Trust.

ITR Group, Melbourne

The ITR Group was an expanding group of Australian IT companies delivering specialist core IT consulting and recruitment solutions. Operating divisions include Infopeople and The Peer Partnership.
70 person, $25 million private company, February 2005.

General Manager, Business Innovation  Feb-05 – Nov-05

Overall responsibility for business innovation, marketing and communications.

  • Identified new market opportunities and solution offerings for the ITR Group and its recruitment and IT consulting divisions.
  • Re-branded and repositioned, plus produced new marketing materials and document templates for all divisions.
  • Designed and built three new CMS based web sites for the ITR Group, Infopeople and The Peer Partnership.

Monash.NET (now Readify), Melbourne

Monash.NET is Australia’s foremost provider of training, consulting, resources and tools for software developers around Microsoft's .NET framework and technologies. (www.readify.net)
20 person private company, September 2003.

Communications / Operations Manager  May-03 – Oct-03

Overall responsibility for company communications, marketing, advertising, direct marketing and strategic market development activities. Also responsible for policies and procedures, plus internal systems.

  • Refined and enhanced the web based client online booking and payment system to make the process simpler, quicker and more in-step with both client and business needs.
  • Designed, produced and publish a monthly email newsletter to some 4000+ recipients. Introduced newsletter subscribe/unsubscribe options to the company web site.
  • Cleaned up and extended the email marketing database to enable targeted promotions to various key client/prospect segments.
  • Took over as webmaster of the Monash.NET web site (www.monash.net). Introduced a resources section, plus privacy, terms and copyright statements.
  • Created, produced and placed a series of innovative adverts for a national integrated print advertising campaign.
  • Designed and produced a set of marketing posters and training document cover sheets.
  • Standardised company branding, marketing materials and document templates.
  • Introduced standard templates for employment agreements, non-disclosure agreements and services agreements.
  • Took over responsibility for an IT strategy review and development of an IT strategy plan. Hired staff to begin introduction of the IT plan.

Oakton Limited, Melbourne

An IT company listed on the Australian Stock Exchange [ASX:OKN], Oakton provides IT solutions for businesses, mainly in the IT strategy and architecture, customised software development and systems integration areas. It plans, designs, builds, implements and manages IT solutions for clients, plus solves client IT recruitment and contracting requirements. Among Oakton’s clients are Allianz, Australia Post, BHP Billiton, BP, GE Capital Finance, CGU Insurance, Coles Myer, Foster’s Group, NSW Workcover, Origin Energy, Qantas, Royal & Sun Alliance, United Energy, Telstra and Texas Utilities, plus numerous New South Wales and Victorian state government departments and authorities. (www.oakton.com.au)
60 person, $12 million per year private company, March 2000.
300 person, $45 million per year listed public company, March 2003.

National Marketing Manager  Mar-00 – Mar-03

Overall responsibility for all corporate communications and strategic market development activities, plus partner alliances and relationships.

  • Managed the re-branding and repositioning of Oakton prior to going public, plus the design, production and publication of the company’s Prospectus.
  • Identified new market opportunities and trends, plus devised, created and implemented the ongoing branding, positioning and service offerings of Oakton and its five divisions.
  • Negotiated and implemented a joint venture between Intel, Microsoft, Dell and Oakton to establish a $1.5 million Innovation Centre.
  • Proposed and played a leading role in establishing the recruitment agency division Oakton People and obtaining its appointment to the Victorian Government Panel for the Provision of IT personnel.
  • Refined and enhanced proposal materials, plus established guidelines for bid management.
  • Creative oversight of the design process as it relates to user interfaces, web page layout and navigation, logos, posters and graphic illustrations production.
  • Managed the design and production of annual reports and other corporate communications, plus all print-advertising and marketing materials.
  • Designed, built and maintained the award winning Oakton and Oakton People web sites. Made-over and maintained the Charter Wilson and mPower web sites.

IT Manager  Jun-01 – Mar-03

Took on the additional role of IT Manager for internal systems with overall responsibility for business systems, application servers and network infrastructure.

  • Harnessed the skills of Oakton consultants and managed them to improve internal systems in terms of security, administration procedures and contingency planning.
  • Established a VPN based WAN between all company offices.
  • Managed the integration of systems and network infrastructure from three major acquisitions.
  • Outsourced the hosting of web sites.
  • Managed the migration of all servers from MS Windows NT4 to Windows 2000.

Expert Software Services
(now Infosys), Melbourne

Leading provider of application software development and management services to some of Australia’s most prestigious corporate and government organizations including: Telstra, BP Australia, Australia Post, Coles Myer, ANZ Bank, National Australia Bank, Crown Limited, Village Roadshow, South East Water Limited, Dept of Justice Victoria and HPA.
8 person, $600,000 per year business, April 1996.
130 person, $20 million per year business, January 2000.

General Manager  Jul-98 – Feb-00

Responsible for implementing and/or overseeing new strategic business initiatives, plus managing the company so as to remain highly profitable whilst achieving growth of over 100% per annum.

  • Devised, proposed, negotiated and established a joint venture between Microsoft, Dell and Expert Software Services to establish the first Windows DNA Development Lab outside of the USA.
  • Key role in establishing the successful Database Services profit centre, plus the recruitment agency business Expert People.
  • Successfully implemented a strategy to introduce a tier of business unit managers into the company, plus expansion into NSW.
  • Devised and managed a human resources and recruitment strategy to fuel the company’s rapid growth. Staff satisfaction rate, as measured in an annual survey, was 100% satisfied and 65% highly satisfied. Staff turnover rate never exceeded 5% per annum.
  • Implemented strategy to change from a 20/80 to 80/20 permanent to contractor staff ratio. Put in place an industry-leading training and career development programme for all staff. More than 70% of staff had Microsoft and/or Oracle certification.

Marketing Manager  Apr-96 – Jun-98

Partnered with the Managing Director in all strategic decision making and planning activities. Key responsibility for all business development, general management, recruitment, human resources, logistics, partner alliance, account management, contract negotiation, sales and marketing activities.

  • Established and managed an effective partner alliance with Microsoft. Caused Microsoft to choose Expert as its partner in a $250,000 national road show in mid 1998. Chosen to present keynote presentation to audience of 1200 people at TechEd ’97. Microsoft alliance attributable for over 75% of company revenue.
  • Prepared Expert’s entry, which was chosen as a finalist, in the Telstra and Victorian Government Small Business Awards 1997.
  • Designed, built and maintained the informative Expert Software Services web site (www.expert.com.au). Web site selected as one of only 50 finalists in Microsoft’s international “Activate the Internet” contest for 1996.
  • Devised, created and implemented the overall image, values and style of the company. Designed and produced all print-advertising and marketing materials. Selected PR agency.

Protech Australia
, Melbourne

National computing and communications company. Manufacturer of PC workstations and leading systems integrator and IT systems consultant. Total solutions focus in consulting, design, installation and management of IT systems for national clients, large system integration contracts and major outsourcing roles in the government and corporate sectors.
130 person, $50 million per year business, March 1996.

National Marketing Manager  Jul-95 – Mar-96

General responsibilities included developing Protech Australia's national image and profile within the corporate and government market sectors. Also to ensure all staff present a consistent image and message of the company.

Specific duties included: developing a national integrated marketing strategy; producing product, service and company literature; developing and implement national marketing programmes; and reduce duplication and wastage of marketing expenditure.

Key product ranges marketed included: Protech, Techway, Compaq, Toshiba and AT&T personal computers; HP, Epson, Canon, Kyocera and TI printers; Bay Networks, Cisco, Intel and NetComm communications equipment; Novell NetWare and Microsoft Windows NT Server network operating systems; and Microsoft and Lotus Development office automation software products.

Key services marketed included: Business Process Re-engineering and Information Technology consulting services; system integration and migration services; Lotus Notes groupware development, installation and maintenance; network consultancy, installation and maintenance; engineering services; software support; education services; and total service agreements.

  • Devised and implemented an integrated marketing plan designed to push the move from a “product orientated” company into a national, market driven LAN/WAN systems integration and IT professional services business.
  • Introduced a Project Estimating Model and Proposal Presentation Kit for use on all tenders and major proposals.
  • Created a comprehensive set of innovative company, product and service literature and presentations using CorelDRAW!, Adobe Photoshop, MS Word and MS PowerPoint. Documents stored in a self-developed, nationally accessible Lotus Notes database.
  • Introduced a Corporate Identity Manual with supporting MS Word templates and implemented a make over and standardisation of company stationery.
  • Designed and created Protech Australia Online, an Internet World Wide Web based service. Established an intranet WWW, FTP and Gopher server using MS Internet Server, MS SQL Server and MS Windows NT Server.

Marketing Manager Victoria  Apr-94 – Jul-95

Responsible for all Victorian marketing activities. Most programmes adopted nationally.

  • Designed, implemented and managed a customer and marketing database of over 3,500 contacts using Tracker for Windows. Introduced a Data Entry Standards manual.
  • Published “Protech News” magazine as a direct marketing device to prospective and existing customers nationally.
  • Planned, promoted, developed, managed and measured the highly successful “Directions” seminar series, plus all advertising programmes.
  • Managed regular customer events: golf day, driver training day, sports luncheon etc.
  • Repositioned and re-branded the Protech computer range as the “NetSet” and “GoSet” series complete with product literature and public relations campaign.

Australian Surveying and Land Information Group (AUSLIG), Melbourne

Business unit of the Commonwealth Department of Arts and Administrative Services.
300 person, $40 million per year business, February 1994.

Product Sales Manager  Jun-91 – Feb-94

General responsibilities of this position included preparing and monitoring the business plan for a $2 million project to map, digitise and produce as a geographic information system (GIS) ready dataset the official Australia Post Postcode boundaries.

Specific duties included: developing business plans, defining market needs, preparing operating budgets and sales objectives, packaging and marketing product, establishing a distribution channel, defining price structures, and conducting license negotiations.

  • Completed a well-received three-month primary and secondary market research study.
  • Presented a comprehensive business plan which incorporated detailed financial models built using MS Excel and Ronstadt's Financials. Methodology and structure used was subsequently adopted as the AUSLIG corporate standard.
  • Redefined product specifications based on market research results and negotiations with the production teams. Produced computer programs to benchmark datasets against comparable products and revised specifications.
  • Devised an integrated packaging and branding system that was adopted for all AUSLIG data products. Briefed a design agency to implement this. Introduced a “Certificate of Quality Assurance” into the production and delivery process.
  • Desktop published four comprehensive Postcode Boundaries User Guides, using Ventura Publisher and Micrografx Designer, which set new standards internationally for GIS data documentation.
  • Created Postcode demonstrations and case studies featuring demographic data analysis and thematic mapping on both PCs and DEC workstations using the MapInfo, Atlas GIS, ArcView and ARC/INFO geographic information systems.
  • Produced innovative animated product presentations for use by sales teams, distributors, dealers and prospects using MS PowerPoint and MS Visual Basic. Introduced a standard methodology for all AUSLIG sales and marketing presentations.
  • Accepted invitations to make presentations at direct marketing and GIS industry seminars. Coordinated an extensive publicity campaign. Organised and manned stands at industry exhibitions. Managed a post-release direct mail campaign using MS Access.
  • Teamed with the National Sales Manager to negotiate license agreements worth over $1 million with commonwealth government departments and software manufacturers. Identified, pursued and closed other major new business opportunities.
  • Changed AUSLIG's emphasis from direct data sales to supporting a distribution channel. Established a national network of some twenty distributors and dealers for AUSLIG data products. Negotiated an increase in royalties received from 10% to 70%.
  • Introduced an AUSLIG Distributor Operations Manual to formalise the agreements, guidelines, procedures and services provided to distributors by AUSLIG's Customer Support Centre.
  • Created a comprehensive Postcode Boundaries Distributor Sales Kit for use by sales staff of distributors, AUSLIG and Australia Post.
  • Proposed a Lotus Notes based solution to improve national sales/marketing, project and client management and obtained approval for a $150K pilot project.

MicroHelp Computers & Communications, Melbourne

Leading PC dealership in the corporate and government sectors with special expertise in LAN/WAN and groupware installations.
40 person, $15 million per year business, April 1991.

National Marketing Manager  Jun-88 – Apr-91

General responsibilities included developing, implementing and controlling marketing efforts throughout Australia. Specific duties included: liaison with manufacturers and distributors, product evaluation and selection, preparing marketing plans, marketing products and services, and provision of advice to sales, support and service staff.

Key product ranges marketed included: IBM and Compaq personal computers; Fujitsu, NEC and HP printers; 3Com, BICC, Retix, Synoptics and NetComm communications equipment; 3Com 3Plus, IBM LAN Server, and Microsoft LAN Manager network operating systems; and Microsoft, Borland, Ashton-Tate, Lotus Development and WordPerfect software products.

Key services marketed included: network consultancy, installation and maintenance; hardware maintenance; software support; training; and total service agreements.

  • Instituted a cohesive, focused marketing strategy to identify lucrative markets, penetrate key decision makers and build a loyal client base. Involved in gaining IBM and Compaq dealerships and winning major financial sector corporate accounts.
  • Designed, implemented and managed a local area network based, multi-user customer and marketing database of some 7,000 contacts used to drive all marketing activities.
  • Desktop published various company publications and marketing materials using Ventura Publisher and CorelDraw. The “Technical Cornucopia” newsletter was highly sought after by senior customer management for its clear explanations of technical issues.
  • Marketed, organised and conducted innovative “Technology Update” seminars for corporate and government customers (e.g. VicRoads, State Bank Victoria, Colonial mutual, RMIT, Norwich Union, Telecom, Attorney-General's Department etc.).
  • Strategic role in the start-up of associated companies:
     • AccPro (PC based accounting solutions)
     • DistribuTECH (printer distributor)
     • Galacticomm Australia (PC communications hardware & software)
  • Conceived, established and managed Australia's first on-line retail shopping mall, plus The Computer Supply Store, an on-line PC retailer.
  • Contributed to the marketing and product specialist requirements of other associated companies:
     • Microbee (PC manufacturer and retailer)
     • The Smart Shop (PC retailer)
     • Powertech International (networking & communications distributor)

Univex Corporation, Melbourne

Small computer dealer, software house, and microcomputer based product developer.
5 person, $1.5 million per year business, May 1988.

General Manager  Aug-87 – May-88

Responsible for sales, logistics and customer service. Univex imported and sold quality Taiwanese IBM compatible PCs to the corporate and government sectors. Univex developed unique software solutions, including a fully integrated multi-user accounting system. Univex also designed and produced prototypes of many microcomputer based inventions.

  • Successfully sold a highly profitable three-year PC rental arrangement to major corporate accounts (e.g. ICI, Dept. of Veterans' Affairs).

Repco (Australia) Pty Ltd, Melbourne

Start-up of a national computer venture.

General Manager Business Development  May-87 – Aug-87

Recruited by the Chairman of Repco to begin creating and manage the implementation of a national, vertically integrated, computer business venture through acquisition and start-up.

  • Prepared the strategic plan and liaised with financial take-over experts.
  • Planned and managed discussions with target business owners.
  • Managed negotiations with leading manufacturers and distributors.

HiSoft Computers, Melbourne

Leading national PC dealership.
25 person, $5 million per year business, January 1985.
120 person, $35 million per year business, May 1987.

National Product and Marketing Manager  Mar-86 – May-87

General responsibilities included developing, implementing and controlling all marketing and prospective sales efforts in four states. Specific duties included: preparing and monitoring operating budgets and sales objectives, liaison with manufacturers and distributors, product evaluation and selection, and provision of advice to sales, support and service staff.

  • Proposed, established and managed the highly productive HiSoft Direct sales and marketing 5-strong team as a contributing profit centre. Highly profitable within three months by delivering a 40% increase in sales of add-on products and winning major new corporate and government accounts. First-year sales of $5 million.
  • Designed, implemented and managed a customer and marketing database of over 5,000 contacts using Symantec Q&A.
  • Published “HiSoft Direct” magazine as a direct marketing device to prospective and existing customers. Funded by manufacturers and distributors.
  • Marketed, organised and conducted regular seminars for customers and prospects (e.g. HBA, ANZ Bank, Victoria Police, Telecom, Education Department).

National Manager Technical & Customer Services  Jan-85 – Mar-86

Total responsibility for the management of the technical and customer services profit centre handling all products and services including: Novell networks; general PC software products; general and vertical market in-house developed accounting packages; IBM, Compaq and Olivetti personal computers; Epson, Fujitsu and HP printers; and NetComm and Irma communication products.

Also responsible for the purchasing, inventory control and shipping operations in Victoria.

  • As the focal point for customer satisfaction at HiSoft, created and enforced customer service follow-up procedures to prevent and resolve customer problems and enhance overall morale and productivity. Within 6-months customer complaints dropped 50%, retention of customers with problems increased from 45% to over 90% and employee turnover radically declined to less than 10%.
  • Significantly reduced stock-on-hand, dead stock and production overheads by creating and enforcing an effective stock control system. Established a first-rate logistics function which achieved delivery targets. • As head of HiSoft's $20 million purchasing operation, introduced an aggressive multiple-sourcing program which improved the overall margins by 9%.
  • Recruited, trained and managed an enthusiastic 15-strong team comprised of professional, technical, clerical and manual staff operating as a successful profit centre.

BHP Information Systems, Melbourne

Personal Computer Specialist  Feb-83 – Jan-85

Advised on the establishment of End User Computing support teams at major company sites. Established guidelines for the justification and purchasing of personal computers. Negotiated company wide contracts with suppliers. Evaluated and selected products. Produced a regular newsletter to inform end-user computing staff and users of industry trends and developments.

Performance Control Officer  Oct-82 – Feb-83

Responsible for performance control on IBM and Control Data mainframes, plus DG minicomputers.

Senior Systems Programmer  Aug-81 – Oct-82

Managed a team of six Data General systems programmers supporting commercial, technical and general systems software on over fifty AOS and AOS/VS based minicomputer systems nationwide.

  • Recruited computer science graduates and trained them in the ways of real-world systems programming.
  • Extended the working life of all minicomputers by developing the monitoring and tuning tools and methodologies that produced a 30% reduction in system overheads.
  • Designed and installed the first X.25 based LAN/WAN networks in Australia.

Technical Systems Programmer  Dec-80 – Aug-81

Lead a team of three Data General systems programmers supporting technical and general systems software on over thirty minicomputers nationwide.

  • Produced significant cost savings through increased productivity, lower maintenance costs and the extended life of programs by introducing the use of high-level languages wherever possible.
  • Established productive client rapport, generated satisfied clients and developed a reputation for delivering projects on-time.

Technical Programmer  Dec-77 – Dec-80

Member of a team of four developing BHP Petroleum's Oil and Gas Seismic Exploration system on Data General minicomputers running the AOS operating system. Responsible for the digitising and data input sub-systems, plus as systems management and systems programming services. (The system was successfully sold to other oil companies e.g. Woodside Petroleum.)

  • Assisted in the porting of a comprehensive griding and contouring package written in FORTRAN to the Data General AOS operating system. Managed the project to develop a screen based front-end for this package.
  • Designed and implemented a survey data reduction system for the processing of surveyor's field notes.
  • Created and documented a general purpose library of FORTRAN sub-routines which greatly increased team productivity and were later adopted as a BHP wide standard.

Trainee Technical Programmer  Jan-77 – Dec-77

Programming for the BHP Minerals Mine Planning System in RDOS multi-user Extended BASIC on a Data General Eclipse S200 minicomputer.

Extracurricular Activities

1995–Present — Private web site (www.borrett.id.au) was selected by the Microsoft FrontPage team in January 2001 as one of the five best personal web sites worldwide that they had seen built with Microsoft FrontPage 2000. Web site traffic has peaked at more than 500,000 hits per day.

1991 — Key role in the design, writing, production and presentation of a pilot television program about computers for ABC TV, SBS and Channel 10.

1984–1991 — Established Australia's first MS-DOS based Bulletin Board System, PC Connection Australia in 1984. Later the system was expanded to support 12 customers on-line and interacting with each other. Pioneered online sales shops. Over 2,500 people paid to use the service on a regular basis.

1983–1987 — Started the “Your IBM Computer” column for Your Computer magazine in 1983. Was a columnist for Today's Computer magazine, and a contributor to other national publications 1985–87. Was a regular panel member on the “Computer Cafe” show on Radio 3AW in 1985.

1978–1979 — An interest in music, Hi-Fi and electronics led to part-time work as a recording engineer and producer.


Attended courses and workshops on: business planning; budget preparation; time management; negotiation skills; staff performance assessment; sales and marketing management; direct marketing; graphic art and design; project management; AOS and AOS/VS internals; structured systems design; PRIDE project design, planning and control methodology; speed reading; and performance control.

Designed and presented courses for PC users such as: Introduction to PCs, Introduction to DOS, Introduction to Desktop Publishing, Ventura, PageMaker, WordPerfect, MultiMate, Lotus 1-2-3 and PC Communications.

Speaking Engagements

Regular speaker on Internet security issues at events, plus on national TV and radio 2008–11.

Keynote presentation to 1200 people at Microsoft TechEd ’97 in Melbourne.

Regular speaker at Geographic Information System and Direct Marketing conferences 1991–94.

Regular speaker on the Information Technology seminar circuit 1982–86. Topics included the control and administration of personal computers, PC communications, networking, and distributed processing.


First Year of Degree in Computer Science,
R.M.I.T., Melbourne 1979–1980

  • Major project was a Pascal compiler written in Pascal for Data General minicomputers.

HSC, Hellyer College, Burnie, Tasmania 1975

  • Maths, Physics, Chemistry and Computer Science.

Professional Associations

Past member of the Australian Computer Society and the Association for Computing Machinery (USA).

Past associate member of the I.E.E.E. Computer Society (USA).

Community Service

Founder, inaugural President and honorary life member of the Melbourne PC User Group — the world's largest such user group.

Founding member and Secretary of the Bass Strait Aquatic Club (www.bsac.org.au).

Committee member, editor and web master for the Victorian Sub-Aqua Group (VSAG) (www.vsag.org.au).

Secretary and web master for the Victorian Artificial Reef Society (VARS) (www.vars.org.au and www.hmascanberra.com.au).

Personal Details

Lloyd Robert Borrett

Born 22 July 1956, Whyalla, South Australia.

Male. In a relationship.

Health excellent.


Interests include scuba diving, Internet, computing, reading, music, concerts, theatre, movies, sailing and gliding (assistant instructor).

Last modified: Monday, 01 April 2013

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