Finally!
Now I finally understand why everyone who's figured it out looks smug and pleased with themselves!
I just emailed it to the guys in our College. There are now about 1300 members of staff simultaniously going

because they can't get it and about 5 so far chuckling smugly!
The BG story was amusing. Didn't spot that til after I'd solved it though.. probably would have helped me on the way