Lloyd Robert Borrett

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About Lloyd
  Music & Video

My Calling

There's no doubt that the Information Technology industry was my calling. It's a wide reaching industry, always in a state of change and growth, and I am constantly challenged. I've now spent nearly thirty years in the industry and I still feel as young as ever and my career in IT is still as exciting today as it was when I started!

I've been fortunate in that I was given the opportunity to move from technical and technology focused roles, in to sales and marketing focused roles. And later, in to the general, logistics, human resources and administrative management of organisations.

It's been great to be involved with so many exciting companies and projects over the years.

It's terrific being one of the fortunate people who are able to make a living out of their number one interest. So when I'm not working I can often be found either updating my knowledge of some aspect of computing, upgrading the software or hardware on one of my computer systems, or helping someone else with a computer related problem.

Along the way I've done related things like: start the first PC based bulletin board service in Australia; been founder and inaugural president of the Melbourne PC User Group; and been selected as one of fifty finalists in an international web design contest. And I'm not done yet!

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Last modified: Monday, 01 April 2013


Crossing the Chasm

Crossing the Chasm:
Marketing and Selling High-Tech Products to Mainstream Customers

[ Geoffrey Moore ]
ISBN: 0066620023


Inside the Tornado

Inside the Tornado:
Marketing Strategies from Silicon Valley's Cutting Edge

[ Geoffrey Moore ]
ISBN: 0887307655


The New Maximarketing

The New Maximarketing
[ Stan Rapp ]
ISBN: 0071342516


The Loyalty Effect

The Loyalty Effect:
The Hidden Force
Behind Growth, Profits
and Lasting Value

[ Frederick Reichheld ]
Harvard Business School
ISBN: 0875844480



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